Resources

How to build Powerful Communities for Your Brand

In today’s competitive digital landscape, brands need to stay ahead of the curve to attract and retain customers, especially as we migrate into a new era focussing on the importance of community to generate stronger brand equity, affiliation and advocacy. In our second webinar we focussed on the “how”. Joined by Isobel Perl, Founder and CEO of PERL Cosmetics, and Lydia Hartley, Founder and CEO of Don't Shop, Swap, we discussed how to develop a comprehensive community-building strategy, how to segment your target audience, and how to choose the right platforms and tools to build a winning community for your brand.