Enterprise National Rail Infrastructure Company

The client’s assessment centres had a 30% no-show rate—causing unpredictable funnel performance and lost hiring opportunities. Manual coaching was too resource-intensive to scale effectively.

With Popp, the client team:

• Automatically coached candidates via personalised, timely messages in the most effective mobile-friendly channels.
• Shared agendas, answered FAQs, and confirmed attendance.
• Captured special requirements in advance.
• Reduced no-shows by over 80%.
• Achieved response rates more than doubled those of manual recruiter phone calls.

Popp empowered the team to engage candidates at scale, improve attendance, and forecast hiring outcomes more accurately, while increasing their candidate pool to improve quality of hire.